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    Where advertising dollars are going


    Added: 06-01-2011
    Author: Sandy Weaver Carman
    Category: Radios     		← Back | ↓ Related | Home →


    This year, the Association of National Advertisers meeting at the Ritz-Carlton in Orlando to share knowledge, questions and what worked in the market roller-coaster. Many issues are discussed, many of which are not Shed misunderstandings out, and some agreement has been found.

    One thing they agreed on their ads is that the budget is the day-to-day decisions, the economic fundamentals. These businesses typically use them in advertising campaigns figure 6, many radio and television. But now for the review and supervision of intense economic foundation and what might or might not succeed.

    The prevailing impression is that internet marketing, and the ability to reach, teach and plan to close almost immediately, probably won t cut from the budget. If there sa local ad growth for 12 months, is a possibility that online.

    Newspapers, television and radio advertising, which is more about branding and a bit about closing the sale quickly, is likely to bear the burden of budget cuts every ANA member who feels the need to do in years to come.

    And it does not make sense ... if you have a media that can help you make sales directly, rather than days or weeks from now, which should be where the advertising dollars go, maybe most, but certainly in tough economic times.

    What comes out of the conference t ANA ISN both in written or broadcast media, which have taken big hits in the bottom of the foundation. But to say that is the direction to focus their efforts. Companies that know how to take bad news and their work is a blessing II weather this difficult time and developed during the bull began to walk again.



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